Mailification - building and multiplying leads

How would your business change if your customers recommended other customers?
What would happen if these recommendations were automatic?

Building leads is a challenge that often involves a heavy investment in Google, social media, or other traffic sources.

Then customers have to be generated from the leads who will stay loyal for years if possible. In some industries (e.g. tobacco) an application on Facebook and Google is not possible or the range is extremely limited.

In customer surveys we have been repeatedly confirmed that the best advertising is often word of mouth. How would a business change if every customer recommended another customer? What would happen if these recommendations were automatic?

This is the idea behind Mailification!
Mailification builds leads and multiplies them with the help of automated referral marketing. In our current mailification project, we have recruited over 5500 new potential customer contacts - and that without additional online advertising!

We are currently starting the integration into customer projects. Just contact us if you are interested.

The benefits of the mailification system

multiply existing leads

Factor 2+ is the result of our previous tests. Depending on the type of mailing list, there is more

Collect leads from other people's lists

Reach the leads of business partners in a tricky way, completely legally and GDPR compliant.

High lead quality

The leads gained with Mailification are of high quality

No additional advertising costs

Since the leads are obtained through recommendations, there are no costs for advertisements

The leads are yours

The extra leads are yours and you can send them all of your newsletters

Data protection compliant

The lead acquisition is completely legal and complies with the provisions of the General Data Protection Regulation

Collect data about your leads

Get to know your leads over time and collect useful data unnoticed and legally

Respond to lead data

Align your entire email campaign control with the lead data

New business models possible

By involving your customers in your mailification projects, you benefit and the customer pays for it

Connection to other systems

Connect the lead data with many CRM systems and process the data there

Great freedom of design

Whatever you want to implement in your newsletter project. A lot is possible!

Maintain the campaign yourself

You can easily make changes to your campaigns yourself

Satisfaction guarantee

We want a perfect result. That's why we work on the project until you are satisfied with it.

Fair pricing

Choose the price model that suits you perfectly: fixed price or fixed price + subscription

With Mailification, leads can be won through an automated recommendation process.

The Schedule in the mailification funnel

In order to achieve a multiplication of the leads, every newsletter recipient receives the request in the emails to share a personalized recommendation link with friends and acquaintances. 

For each recommendation, the “fellow player” receives points. If a specified target number of points is achieved, the player receives a reward for his recommendations.

The amount of rewards given out by the system operator is extremely small, since the players have to earn the points and only a small part of the players reaches the number of points to be achieved because the crowd gives up beforehand.

Since new participants enter the game with each recommendation, who also pass on the recommendation link, there is a large number of newsletter recipients with an interest in the product.


Using Mailification as a Single project

The individual mailification project is the standard solution in which the operator normally gives out the rewards himself. But it is also possible that the operator works with brands and products.

Project examples:

One online shop operates MAILIFICATION for effective lead generation. Product samples are provided by the supplier.

One festival operates MAILIFICATION. The best recommenders get free festival tickets. Partner media raffles can be processed via mailification with special landing pages from the festival partners, so that the participants' email addresses belong to the festival organizer.

One Gym operates MAILIFICATION and raffles a certain number of free months per month for the best referrers.


Using Mailification as a Network project

In a MAILIFICATION network project, the operator has the opportunity to sell the MAILIFICATION services and use the system as a separate service. The rewards usually come from brands and products that pay to use the reach of the entire MAILIFICATION network. If the operator of the network is itself a brand or a wholesaler, it would be possible, for example, to provide all the dealers supplied with the opportunity to generate leads for their shops and to promote the brand's or wholesaler's products via the system.

Project examples:

One Wholesaler offers its affiliated shops the opportunity to use the recommendation functions for their own customer promotion and places promotions for new products in mails to all participants.

One Exhibition organizer advertises its online trade fair with MAILIFICATION and sends product samples in a goodie box for its exhibitors. As a result, the organizer generates many more trade fair visitors and can sell the service to its exhibitor customers as a service.


Try us for free!

In the free strategy session, we take time for you personally. After only one hour, you will have the necessary implementation tips so that your customers and the associated jobs will find you automatically in the future. We look forward to a productive conversation.