The Schedule in the mailification funnel
In order to achieve a multiplication of the leads, every newsletter recipient receives the request in the emails to share a personalized recommendation link with friends and acquaintances.
For each recommendation, the “fellow player” receives points. If a specified target number of points is achieved, the player receives a reward for his recommendations.
The amount of rewards given out by the system operator is extremely small, since the players have to earn the points and only a small part of the players reaches the number of points to be achieved because the crowd gives up beforehand.
Since new participants enter the game with each recommendation, who also pass on the recommendation link, there is a large number of newsletter recipients with an interest in the product.
Using Mailification as a Single project
The individual mailification project is the standard solution in which the operator normally gives out the rewards himself. But it is also possible that the operator works with brands and products.
One online shop operates MAILIFICATION for effective lead generation. Product samples are provided by the supplier.
One festival operates MAILIFICATION. The best recommenders get free festival tickets. Partner media raffles can be processed via mailification with special landing pages from the festival partners, so that the participants' email addresses belong to the festival organizer.
One Gym operates MAILIFICATION and raffles a certain number of free months per month for the best referrers.
Using Mailification as a Network project
In a MAILIFICATION network project, the operator has the opportunity to sell the MAILIFICATION services and use the system as a separate service. The rewards usually come from brands and products that pay to use the reach of the entire MAILIFICATION network. If the operator of the network is itself a brand or a wholesaler, it would be possible, for example, to provide all the dealers supplied with the opportunity to generate leads for their shops and to promote the brand's or wholesaler's products via the system.
One Wholesaler offers its affiliated shops the opportunity to use the recommendation functions for their own customer promotion and places promotions for new products in mails to all participants.
One Exhibition organizer advertises its online trade fair with MAILIFICATION and sends product samples in a goodie box for its exhibitors. As a result, the organizer generates many more trade fair visitors and can sell the service to its exhibitor customers as a service.
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