{"id":57417,"date":"2025-03-27T00:22:33","date_gmt":"2025-03-26T23:22:33","guid":{"rendered":"https:\/\/deichweb.de\/?p=57417"},"modified":"2025-03-27T01:09:38","modified_gmt":"2025-03-27T00:09:38","slug":"leadrecherche-effizienter-gestalten","status":"publish","type":"post","link":"https:\/\/deichweb.de\/en\/leadrecherche-effizienter-gestalten\/","title":{"rendered":"Make lead research more efficient: Achieve sales success with AI &amp; automation"},"content":{"rendered":"<p>Lead research is essential in modern B2B sales \u2013 but often a secret productivity killer. <strong>Time-consuming research, CRM maintenance and unqualified leads<\/strong> eat up hours in which your sales team <strong>not<\/strong> sold. The result: Instead of closing deals, manual tasks pile up. Managing directors in SMEs, in particular, are feeling the strain: <strong>Make sales more efficient<\/strong> want to, but don&#039;t want to hire new employees right away. Fortunately, a solution has emerged: <strong>Automation and Artificial Intelligence (AI)<\/strong> are revolutionizing lead research. In this blog article, you will learn in a practical way why <strong>new employees do not solve the core problem<\/strong>, as the <strong>Sales time today really distributed<\/strong> is which <strong>Time wasters in sales<\/strong> are particularly disturbing \u2013 and how <strong>automated acquisition profiles<\/strong> and AI-supported processes your <strong>Relieve the sales team<\/strong> and your <strong>Optimize sales processes<\/strong> Ready for the sales of the future? Let&#039;s get started!<\/p>\n<h2>Why new employees don\u2019t solve the real problem<\/h2>\n<p>When the sales pipeline is stalled, adding more staff sounds tempting as a quick fix. But additional sales staff rarely solves the underlying problem\u2014they often just multiply it. <strong>Why?<\/strong> New employees cost a lot of time and money before they can perform. According to the Harvard Business Review, <strong>Costs of a new hire<\/strong> including training and fluctuation risk <strong>up to 100\u2013300 % of an annual salary<\/strong>, and on average it takes <strong>8 months<\/strong>until new employees reach their full productivity (<a href=\"https:\/\/www.memberspot.de\/blog\/einarbeitung-neuer-mitarbeiter#:~:text=Bedenke%20auch%20die%20Kosten%2C%20die,auch%20f%C3%BCr%20dein%20Unternehmen%20aus\" target=\"_blank\" rel=\"noopener\">Training new employees: How to get skilled staff on board!<\/a>). Another study specifically in sales even shows: <strong>42.5% of new salespeople need 10 months or more<\/strong>to really contribute to sales (<a href=\"https:\/\/ircsalessolutions.com\/insights\/sales-follow-up-statistics\/#:~:text=1.%20On%20average%2C%2042.5,finding%20contact%20information%20%E2%80%93%2017\" target=\"_blank\" rel=\"noopener\">Sales Follow-Up Statistics and Process \u2013 The Power of Follow-Ups - IRC Sales Solutions<\/a>). In short \u2013 simply bringing more people into the team means months of training and high investments, <strong>without immediately selling more<\/strong>.<\/p>\n<p>While new sales employees first <strong>learn<\/strong> and administrative overhead, the real bottlenecks remain: too little time with the customer, but too much work in the background. Instead of hastily creating new positions, CEOs should first ask: <em>\u201cWhy doesn\u2019t our existing team already use <strong>100 % of his time<\/strong> for sale?&quot;<\/em> The answer usually leads to inefficient processes \u2013 and that\u2019s where automation comes in.<\/p>\n<h2>How sales time is really distributed today<\/h2>\n<p>If you consider, <strong>what sales teams actually spend their working time on<\/strong>, it becomes clear where the lever must be applied. Recent studies paint a sobering picture: Salespeople spend <strong>only about a third (34 %) of their time with real sales<\/strong>, the rest is spent on other activities (<a href=\"https:\/\/ircsalessolutions.com\/insights\/sales-follow-up-statistics\/#:~:text=average%20of%2010%20weeks%20of,Attending%20internal%20meetings%20%E2%80%93%2012\" target=\"_blank\" rel=\"noopener\">Sales Follow-Up Statistics and Process \u2013 The Power of Follow-Ups - IRC Sales Solutions<\/a>). An analysis of sales activities revealed, for example:<\/p>\n<ul>\n<li><strong>Writing emails:<\/strong> approx. 21 % of time  <\/li>\n<li><strong>CRM maintenance and data entry:<\/strong> approx. 17 %  <\/li>\n<li><strong>Lead research and contact details:<\/strong> approx. 17 %  <\/li>\n<li><strong>Internal meetings &amp; votes:<\/strong> approx. 12 %  <\/li>\n<li><strong>Coordinate appointments:<\/strong> approx. 12 %<br \/>\n<em>(Source: HubSpot\/Salesforce study)<\/em> (<a href=\"https:\/\/ircsalessolutions.com\/insights\/sales-follow-up-statistics\/#:~:text=%28source%29,Attending%20internal%20meetings%20%E2%80%93%2012\" target=\"_blank\" rel=\"noopener\">Sales Follow-Up Statistics and Process \u2013 The Power of Follow-Ups - IRC Sales Solutions<\/a>)<\/li>\n<\/ul>\n<p>Only <strong>around 34 %<\/strong> the time of a sales employee remains for <strong>active sales discussions<\/strong> with customers \u2013 exactly what he was hired for (<a href=\"https:\/\/ircsalessolutions.com\/insights\/sales-follow-up-statistics\/#:~:text=average%20of%2010%20weeks%20of,Attending%20internal%20meetings%20%E2%80%93%2012\" target=\"_blank\" rel=\"noopener\">Sales Follow-Up Statistics and Process \u2013 The Power of Follow-Ups - IRC Sales Solutions<\/a>This figure is alarming. It means that out of a five-day workweek, only two days are actually spent on sales activity; the rest is wasted on preparation, follow-up, and organizational tasks. <strong>Optimize sales process<\/strong> This means, above all, eliminating this imbalance. When you realize that there&#039;s more untapped potential here than an additional employee could ever bring, it becomes clear: <strong>It is not a lack of staff, but time wasters that are the real bottleneck in sales.<\/strong><\/p>\n<h2>The biggest time wasters in sales<\/h2>\n<p>Which specific <strong>Time wasters<\/strong> rob your sales team of their day? Here are the most common <em>Efficiency killer<\/em> in everyday sales and why they are so hindering:<\/p>\n<p><strong>1. Manual lead research:<\/strong> Before a salesperson picks up the phone, they often spend ages gathering information about the lead \u2013 browsing company websites, checking LinkedIn profiles, reading articles. <strong>Research work<\/strong> is essential, but it consumes a huge amount of time. Every minute a sales manager spends Googling is a minute without customer contact.<\/p>\n<p><strong>2. Process unqualified leads:<\/strong> Nothing is more frustrating than putting a lot of energy into a prospect only to find out that <strong>no real potential<\/strong> Traditionally, many unqualified leads end up in sales, and employees struggle to separate the wheat from the chaff. This not only costs nerves, but also valuable hours lost to leads who are truly ready to buy.<\/p>\n<p><strong>3. CRM maintenance and administration:<\/strong> CRM is supposed to make life easier \u2013 but the <strong>Maintenance of customer data<\/strong> quickly becomes a time sink. Creating contacts, writing meeting notes, updating opportunities: These routine tasks are important for follow-up, but they take up an enormous amount of time for sales professionals. Studies estimate the proportion of time spent on data entry and documentation <strong>almost a fifth of working hours<\/strong> (<a href=\"https:\/\/ircsalessolutions.com\/insights\/sales-follow-up-statistics\/#:~:text=%28source%29,Attending%20internal%20meetings%20%E2%80%93%2012\" target=\"_blank\" rel=\"noopener\">Sales Follow-Up Statistics and Process \u2013 The Power of Follow-Ups - IRC Sales Solutions<\/a>). Here, sales are virtually running idle.<\/p>\n<p><strong>4. Quotation and follow-up creation:<\/strong> After the customer meeting comes the follow-up. Setting up individual offer emails, creating PDFs, scheduling follow-up calls \u2013 it all adds up. Often, each follow-up is almost <strong>rewritten from scratch<\/strong>to make it seem personal. Without templates or automation, this creates additional effort with every lead.<\/p>\n<p>These examples make it clear: <strong>The actual sales activity suffers<\/strong>, because there is too much manual work involved. For managers this means: Do you want to <strong>Make sales more efficient<\/strong>, you have to eliminate these time-wasters. And this is where <strong>smart automation solutions<\/strong> into play.<\/p>\n<h2>What is an automated acquisition profile \u2013 and how does it work?<\/h2>\n<p>Imagine if your sales team had a <strong>detailed dossier on the potential customer<\/strong> on the table \u2013 without anyone having to spend hours researching. This is exactly what a <strong>automated acquisition profile<\/strong>. But what exactly is that?<\/p>\n<p>An acquisition profile is a <strong>automatically created profile page<\/strong> via a lead (often the decision-maker in the target company) who has all the relevant information <strong>at a glance<\/strong> bundled. It contains, for example:<\/p>\n<ul>\n<li><strong>Company details:<\/strong> Industry, company size, location, key figures.  <\/li>\n<li><strong>Contact person:<\/strong> Name, position, contact details of the decision-maker (plus possibly LinkedIn profile).  <\/li>\n<li><strong>Website Insights:<\/strong> Key messages from the company website \u2013 e.g. products, USP, current news or blog topics of the company.  <\/li>\n<li><strong>Trigger events:<\/strong> Current triggers that indicate a need (New branches opened? Fresh financing round? Product launch?).  <\/li>\n<li><strong>Conversation starter:<\/strong> Personal points of contact for the salesperson, such as mutual contacts (via LinkedIn) or recent quotes from the contact person in the press.<\/li>\n<\/ul>\n<p>The highlight: <strong>No one on your team has to collect this information manually.<\/strong> An automated process handles lead research in the background. It typically works like this:<\/p>\n<ol>\n<li><strong>Tap into data sources:<\/strong> A script or tool searches public sources \u2013 e.g. <strong>scraped the website<\/strong> of the target company for key terms (such as products, industry keywords, references). Company directories or LinkedIn can also be integrated to determine company size or contacts.  <\/li>\n<li><strong>AI-powered analysis:<\/strong> An AI (e.g. a service like <em>Relevance AI<\/em>) the unstructured texts. It filters out the most important statements \u2013 e.g., &quot;Company XYZ wants to become climate neutral by 2025&quot; \u2013 and identifies possible sales approaches. The AI can even create a short <strong>Summary text<\/strong> generate that portrays the company.  <\/li>\n<li><strong>Combining the information:<\/strong> All data points found are fed into a pre-defined <strong>Profile template<\/strong>This can be a document or a CRM record. A clear presentation is important: the contact person with contact information at the top, followed by a company description, current news, and so on.  <\/li>\n<\/ol>\n<p>At the end, your salesperson will receive a <strong>compact briefing<\/strong> \u2013 like a personal cheat sheet page for each lead. This makes it <strong>well prepared for every conversation<\/strong>, can specifically address pain points and saves a lot of time in preparation.<\/p>\n<h2>Tools and practical examples: Website scraping, Make, Relevance AI, Zapier<\/h2>\n<p>The theory sounds good \u2013 but how do you put it into practice? The good news: You don&#039;t have to be an IT company to implement such automation in sales. Today, there are numerous <strong>Tools<\/strong>, which also SMEs <strong>optimize your sales process<\/strong> Here are some approaches and examples:<\/p>\n<ul>\n<li><strong>Automate website scraping:<\/strong> With a little technical know-how, crawlers can be used to search websites for specific information. There are ready-made <strong>Scraping tools<\/strong> or libraries. For example, a script could automatically read the target customer&#039;s &quot;About Us&quot; page and filter for phrases like &quot;customers,&quot; &quot;solutions,&quot; or &quot;partners&quot; to capture the company&#039;s focus. This provides information in seconds that might take an employee half an hour to manually process.<\/p>\n<\/li>\n<li>\n<p><strong>Make (formerly Integromat) &amp; Zapier:<\/strong> This <strong>No-code automation platforms<\/strong> are real game changers for SMEs. They allow you to link different apps and services together, <strong>without programming<\/strong>A practical example: When a new lead is entered into the CRM, <em>Make<\/em> automatically start a process: 1) take the company name and visit the company website, 2) pull relevant data from the website (e.g. via API or scraper), 3) simultaneously via a <strong>Zapier integration<\/strong> 4) find the decision-maker&#039;s LinkedIn profile, 5) consolidate all information into a Google document or CRM note field. This happens fully automatically in minutes.<\/p>\n<\/li>\n<li>\n<p><strong>AI services (e.g. Relevance AI):<\/strong> Specialized AI tools help to gain smart insights from raw data. <em>Relevance AI<\/em> For example, it can analyze, categorize, and even score texts. Suppose you have 50 new leads from a trade fair: An AI could analyze the website texts of these 50 companies and <strong>automatically identify the most promising leads<\/strong> \u2013 for example, those who most frequently use words that match your ideal profile. This way, your team will focus first on the <strong>highly relevant prospects<\/strong>instead of working through all 50 at once.<\/p>\n<\/li>\n<li>\n<p><strong>CRM workflows &amp; Co.:<\/strong> Modern CRM systems often have built-in automation. For example, you can define that a &quot;profile report&quot; is generated and sent to the sales team via email when a new contact is created. It&#039;s also possible to trigger emails to the team when certain criteria are met (&quot;Lead XY just visited our pricing page for the third time&quot;). <em>Tip:<\/em> Many marketing automation tools or web analytics offer <strong>notifications<\/strong> of a kind that can be integrated into the distribution system).<\/p>\n<\/li>\n<\/ul>\n<p>It is important to start small: <strong>Identify an annoying manual step and automate it with a tool workflow.<\/strong> Even a few hours of saved research time per week and employee add up. Moreover, your team will quickly appreciate the new possibilities \u2013 because they will realize that they <strong>more time for selling<\/strong> have.<\/p>\n<h2>Inspiration: The sales of the future \u2013 prepared for every conversation<\/h2>\n<p>What would he look like <strong>Sales of the future<\/strong> in your company? Imagine a sales process that is maximally efficient: <strong>Each employee spends most of his time in direct customer contact<\/strong>, supported by digital assistants in the background. Routine tasks practically run automatically. Utopia? Not at all \u2013 many of these scenarios are already feasible today.<\/p>\n<p>In the <strong>Sales of the future<\/strong> your sales manager always enters the meeting <em>fully informed<\/em>During the trip to the customer, for example, he studied the automated acquisition profile on his tablet: All the latest information is at hand, and relevant news of the day has been added directly. He knows exactly what challenges the customer is currently facing, which products might interest them, and what was recently discussed. This allows him to <strong>personalized and at eye level<\/strong> instead of wasting time with standard pitches.<\/p>\n<p>In short, the sales of the future is <strong>data-driven, proactive and perfectly prepared<\/strong>Human strengths \u2013 relationship building, negotiation skills, creativity \u2013 are coming to the fore again because tedious preparatory work is automated. Companies that invest in such process optimizations today not only gain an efficiency advantage, but also a head start in <strong>Customer satisfaction<\/strong>: Customers feel when a contact person is really <em>your business<\/em> understands, instead of just selling blindly.<\/p>\n<h2>Automate follow-ups \u2013 without it seeming automated<\/h2>\n<p>After the initial contact, perhaps the most important phase begins: the <strong>Follow-up<\/strong>This is where the wheat is often separated from the chaff in sales. However, many salespeople are hesitant or simply have too much on their plate to consistently follow up \u2013 a fatal mistake, as this leads to wasted sales opportunities. Statistics show that <strong>around 80% of deals are only concluded after at least 5 follow-up contacts<\/strong> (<a href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/sales-follow-up-statistics\/#:~:text=5.%208,clients%20throughout%20the%20sales%20process\" target=\"_blank\" rel=\"noopener\">31 Must-Know Sales Follow-Up Statistics for 2024 Success - Peak Sales Recruiting<\/a>). But <strong>44% of sales staff give up after the first follow-up<\/strong> (<a href=\"https:\/\/ircsalessolutions.com\/insights\/sales-follow-up-statistics\/#:~:text=Unfortunately%2C%20due%20to%20fear%20of,up%20more%20than%205%20times\" target=\"_blank\" rel=\"noopener\">Sales Follow-Up Statistics and Process \u2013 The Power of Follow-Ups - IRC Sales Solutions<\/a>) \u2013 there is enormous potential here!<\/p>\n<p>The solution: Automate your follow-ups so that <strong>no one will be forgotten<\/strong>, without appearing like mass spam. Here are a few tried-and-tested tips to help you achieve this:<\/p>\n<ul>\n<li><strong>Plan follow-up sequences:<\/strong> For new leads, establish a sequence of, say, five contact attempts (a mix of email and, if necessary, a phone call or LinkedIn message). Your CRM or sales engagement tool can automatically manage this sequence. For example, a thank-you email on the first day after initial contact, a brief check-in with added value (e.g., a relevant blog article) on the third day, a second follow-up on the seventh day, etc. This way, no lead is lost, even if the salesperson is currently busy.<\/p>\n<\/li>\n<li>\n<p><strong>Use personalized templates:<\/strong> Automated does not mean impersonal. Good follow-up systems allow for variables and modules. For example, the email template automatically <em>Name, company name and an individual reference<\/em> used \u2013 the latter can be, for example, the <strong>Website snippets<\/strong> from the acquisition profile (\u201cYour comment on your website about <em>Innovation X<\/em> made me curious\u2026\u201d). Such details make the email seem human, even though it comes from a template.<\/p>\n<\/li>\n<li>\n<p><strong>Timing and tracking by AI:<\/strong> AI can help find the ideal timing \u2013 for example, optimizing the sending time when open rates are highest. It can also identify which formulations resonate well. Modern tools analyze whether a customer interacts with an email (opens, clicks) and adjust further communication accordingly. For example, if the recipient doesn&#039;t open the email, the system automatically sends another one a few days later. <em>slightly changed subject line<\/em>, which promises more attention.<\/p>\n<\/li>\n<li>\n<p><strong>Stay authentic:<\/strong> It is important that despite automation of the <strong>Tone fits the company culture<\/strong>Avoid overly rigid, standard phrases. Write follow-ups as you would speak in person. Feel free to test different approaches (A\/B testing using a tool) and see what works best. If the recipient feels like they&#039;re contacting a person who&#039;s genuinely interested in them, it doesn&#039;t matter if the email was sent automatically.<\/p>\n<\/li>\n<\/ul>\n<p>With such automated, but <strong>warm-hearted<\/strong> With follow-up processes, you kill two birds with one stone: Your team stays persistent and on top of every lead \u2013 without additional manual effort \u2013 and the leads still feel individually cared for instead of being pressured by a marketing machine. This increases the conversion rate, <strong>without having to employ more staff<\/strong>.<\/p>\n<h2>Mini checklist: Concrete tips for CEOs to make sales more efficient<\/h2>\n<p>Finally, here is a short <strong>Checklist for you as a managing director<\/strong> \u2013 Measures you can start with immediately to improve your <strong>to relieve the sales team<\/strong> and your <strong>to optimize the sales process<\/strong> (without having to hire new people):<\/p>\n<ul>\n<li><strong>Identify time wasters:<\/strong> Get an overview of what your sales people spend their week doing. For example, introduce a time diary or a CRM report that shows how much time is spent on non-sales activities. This way, you can quickly identify the biggest bottlenecks (research, data maintenance, etc.).  <\/li>\n<li><strong>Quick wins through automation:<\/strong> Choose a specific process step that occurs frequently and is performed manually \u2013 and automate it as a pilot project. For example, <strong>Creating offer PDFs<\/strong> (via template at the touch of a button) or the <strong>Scheduling appointments<\/strong> (via calendar tool with self-booking link). The quick sense of achievement creates acceptance within the team.  <\/li>\n<li><strong>Introduce a \u201cwanted poster\u201d culture:<\/strong> Establish the <em>automated acquisition profile<\/em> As standard preparation before customer meetings. For example, you can require each sales representative to prepare their profile before the initial meeting. This will immediately improve the quality of the conversation.  <\/li>\n<li><strong>Linking data sources:<\/strong> Make sure your existing tools talk to each other. For example, link your website forms with your CRM so that new leads <strong>direct<\/strong> be recorded without someone having to import Excel lists. Likewise, email opens or web visits of a lead should be fed into the CRM as information (keyword: marketing automation).  <\/li>\n<li><strong>Clear lead qualification criteria:<\/strong> Work with marketing to develop a profile that <em>qualified lead<\/em> for you (budget, need, decision maker, etc.). Only leads that meet these criteria are forwarded to sales. This prevents sales from wasting valuable time on completely cold leads.  <\/li>\n<li><strong>Training &amp; Culture:<\/strong> Create a culture in which <strong>continuous process optimization<\/strong> is normal. Offer training on new tools (e.g., small workshops on Zapier for the sales team). Reward employees who contribute creative ideas on how to become even more efficient. The team&#039;s mindset is crucial to the success of automation.  <\/li>\n<li><strong>Measuring success:<\/strong> Define KPIs to make the effect of the measures visible \u2013 e.g. <em>\u201cProportion of sales time in customer contacts\u201d<\/em> or <em>\u201cNumber of qualified leads per week\u201d<\/em>If these metrics improve, you have objective evidence that automation and AI are really helping (which in turn justifies further investment).<\/li>\n<\/ul>\n<p>With these steps, you will initiate a change that will massively relieve the burden on your existing sales team and at the same time increase the closing rate \u2013 <strong>without a single additional sales force<\/strong> to have to adjust. The <strong>Future of sales<\/strong> doesn\u2019t start in five years, it can start today: by implementing smart processes that turn your sales team into real <em>Productivity Champions<\/em> do.<\/p>\n<h2>Smarter not harder: Rethinking existing teams<\/h2>\n<p>Traditional sales work is reaching its limits in a digital B2B world: Too much time is spent on lead research, data maintenance, and repetitive follow-up. Simply hiring more salespeople would be expensive and inefficient \u2013 instead, <strong>existing teams work smarter, not harder.<\/strong> Modern <strong>Automation and AI<\/strong> provide the tools for this. From automated acquisition profiles to intelligent follow-up workflows \u2013 there are numerous levers to <strong>Productivity in sales<\/strong> dramatically. The result: Your team can focus on what no machine can replace \u2013 <strong>real sales advice and customer relationships.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Lead research is essential in modern B2B sales \u2013 but it&#039;s often a hidden productivity killer. Time-consuming research, CRM maintenance, and unqualified leads eat up hours during which your sales team isn&#039;t selling. The result: Instead of closing deals, manual tasks pile up. Managing directors of SMEs, in particular, are feeling the balancing act: wanting to make sales more efficient, but not necessarily hiring new employees. Fortunately, [\u2026]<\/p>","protected":false},"author":1,"featured_media":57416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[151],"tags":[],"class_list":["post-57417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"jetpack_featured_media_url":"https:\/\/deichweb.de\/wp-content\/uploads\/2025\/02\/Wie-dein-Vertriebsteam-sofort-produktiver-wird.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pag2uE-eW5","_links":{"self":[{"href":"https:\/\/deichweb.de\/en\/wp-json\/wp\/v2\/posts\/57417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deichweb.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deichweb.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deichweb.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/deichweb.de\/en\/wp-json\/wp\/v2\/comments?post=57417"}],"version-history":[{"count":4,"href":"https:\/\/deichweb.de\/en\/wp-json\/wp\/v2\/posts\/57417\/revisions"}],"predecessor-version":[{"id":57421,"href":"https:\/\/deichweb.de\/en\/wp-json\/wp\/v2\/posts\/57417\/revisions\/57421"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/deichweb.de\/en\/wp-json\/wp\/v2\/media\/57416"}],"wp:attachment":[{"href":"https:\/\/deichweb.de\/en\/wp-json\/wp\/v2\/media?parent=57417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deichweb.de\/en\/wp-json\/wp\/v2\/categories?post=57417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deichweb.de\/en\/wp-json\/wp\/v2\/tags?post=57417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}