On average, email campaigns achieve an open rate of 25.85 % and a click-through rate of 1.27 %
(Sendinblue, 2021)

It is important for marketers to understand the success of their marketing campaigns. Email campaigns are an essential part of the marketing mix and can be very successful if done right. With an open rate of 25.85 % and a click-through rate of 1.27 %, email campaigns are an effective way to reach customers and generate business opportunities, according to Sendinblue (2021).

Finding ways to connect with customers that will set them on the path to success is crucial for any business. Email campaigns allow marketers to build relationships with their target audience to provide valuable information that can drive sales and create loyalty among them.

Graphic:
Baks/ deposit photos
Source:
https://www.hubspot.de/marketing-statistics