For 49 % companies, customer acquisition is the most important goal
(Ascend2, 2020)

For marketers, understanding their customers is critical to success — and customer acquisition is a big part of that. According to a study by Ascend2, 49 % companies cite customer acquisition as their top priority. This statistic clearly shows the importance of marketing for businesses large and small.

In order to acquire new customers, companies must market themselves effectively and connect with potential customers in a meaningful way. Investing in a strong content strategy can help build relationships with potential customers, while using effective tactics like email campaigns or social media ads can also drive traffic to your website or store. Additionally, offering incentives like discounts or freebies can motivate prospects to convert into paying customers.

Ultimately, customer acquisition should be a primary focus for any business looking to grow - and leveraging modern marketing tactics can make all the difference when it comes to achieving that goal!

Graphic:
cifotart/ depositphotos
(Source:
https://www.hubspot.de/marketing-statistics)