Subject lines up to 7 words have better open rates
(Ominous, 2021)
When it comes to customer care and business automation, the key to success is in the details. And one of those details—subject lines—can often be overlooked. Recent research has found that shorter subject lines, up to 7 words long, have better open rates than longer ones.
Shorter subject lines not only attract more attention from subscribers, but also help eliminate digital clutter. In today's digital landscape, where customers are inundated with emails and notifications every day, concise subject lines are essential to getting your message heard. They grab the reader's attention and increase the likelihood that they will open an email or click on a link contained in it.
By taking the extra time to craft creative and impactful subject lines that are no longer than 7 words, you can ensure your message gets read by more potential customers.
Graphic:
SIphotography/ depositphotos
(Source: https://www.hubspot.de/marketing-statistics)
