GOODIE GAME REGISTRATION
Hempedelic goodies
Interactive marketing concepts for the hemp industry

Your marketing booster
for Christmas business and beyond

The interactive Advent calendar for the German hemp scene

Do you want to give your Christmas business a turbo kick-start and at the same time be optimally prepared for the current developments in the cannabis market?

With the Hempedelic Advent campaign you can win the hearts of the hemp community and increase your sales at the same time.

More sales for your business with this virtual Advent calendar

The Christmas season is one of the busiest periods for many companies. Customers are in the mood to buy and are looking for gifts, offers and special experiences. 

This is exactly where the Hempedelic Advent calendar campaign comes in, because it helps you achieve better sales for the Christmas business and kickstarts your journey into 2024, when Germany will continue to push forward with cannabis legalization.

By combining interaction, exclusivity and daily surprises, we create a magnetic appeal, increasing the likelihood of impulse purchases and effectively increasing your sales throughout the holiday season and beyond.

We have put together the most effective marketing campaigns into a coherent, meaningful large campaign that gives you reach, strengthens your brand and generates sales. 

All of this is included in the Advent calendar campaign

YOUR ADVENT NEWSLETTER

Your offer to the Hempedelic community

Promote your product, brand or shop to the Hempedelic community with 15,000 members.
Present offers and products, vsend coupon codes and lInvite the community to your Advent calendar competition

ADVENT CALENDAR COMPETITION

Your product or shop in focus

The focus of the Advent calendar competition on Instagram is your business. The participants' task is to creatively engage with your brand. Such advertising is perceived as positive, strengthens your brand and stays in your head!

THOUSANDS OF INTERESTED PARTNERS

1 year of success with the “Deal Mail”

Your entry in the popular Deal Mail, which reaches 15,000 potential customers every month, will attract thousands of interested parties to your offer. Communicate current offers here, start marketing campaigns, send coupons or collect email addresses.

PRODUCT SAMPLES SHIPPING

Inspire your ready-to-buy target audience

You can reach many interested product testers from the Hempedelic community through inserts of product samples, merchandise items, flyers or other advertising materials so that these contacts who are ready to buy can learn to love your product. 

MARKETING EVALUATION

Maximum success for your campaign

We want our customers to be successful. That's why after 4 weeks of DEAL MAIL advertising you will have the opportunity to undergo optimization coaching, in which we will evaluate the previous results of your campaign and develop solutions for maximum performance.

DISCOUNTS

Our promise to you

After several months of Deal Mail, you have already received hundreds to thousands of clicks and have drawn massive amounts of visitors to your website. If you stay loyal to us, you will get a discount of 20% on the already reduced annual special price (until January 31, 2024).
The time commitment for you is minimal.
We will take care of the complete implementation of the campaign for you.
TO THE PRICE LIST

Advent calendar email to 15,000 potential customers for a busy Christmas business


More clicks, more customers

The Advent Calendar Mail is your direct line to more than 15,000 potential customers and an unbeatable tool to make your Christmas business and the start of cannabis legalization in 2024 explosive.

The following is possible in the Advent calendar mail:
  • Introduce your shop, product or brand
  • Send a coupon for your online shop
  • Direct recipients to your website
  • Invite you to the Instagram Advent competition
Our emails are perfectly designed to not only inform recipients, but also actively direct them to your website. Expect a flood of clicks and increased traffic to your website.

By the way:
Email marketing offers an average ROI (Return Of Invest) of 40:1, which means that for every euro you put into email marketing, you get around €40 back. The ROI of social media and Google Ads, on the other hand, only ranges from 1:1 to 8:1.

The newsletter to 15,000 members directs recipients to your website and announces the Advent calendar game supported by your brand.
TO THE PRICE LIST

The Hempedelic Advent calendar on Instagram


The push for the end of the year business and a good start into the new year

The Instagram competition as part of the Hempedelic Advent calendar is not just another social media event, but a tactical instrument that brings your business to the fore in the high-turnover fourth quarter.

The participants' task is to make creative comments about your product, brand or shop, which leads to a deep engagement with your brand. Psychologically, this is worth its weight in gold because people are more likely to remember things they interact with.

Focus on product/offer

The Advent calendar competition is the perfect platform to promote new products or offers, because they are the focus of attention all day long:
  • Morning announcement via the Advent calendar email with a focus on your product/offer and visits to your website
  • Advent calendar game with focus on product or offer
  • Creative task for the product or offer
  • Product as profit
  • Coupons for offer for all 15,000 members of the community
In the Instagram competition, the players get creative with your shop, your product or your brand.
TO THE PRICE LIST

Your products are the star of your Advent calendar competition


Present your products as daily prices

Your business and your products are the star of the day and should also be the profit. Present yourself as a cult brand in the Hempedelic community and present the daily price. You can provide up to 5 prizes. The chosen winners worked extensively on your product in the daily task and wrote creative thoughts in the comments that were seen by many other players.
The goodie boxes we send are loved warmly and deeply. There are a lot of pictures of unpacking ceremonies. This will also happen with your prices. Get ready to have your winnings shared on Instagram.
Your products are the star of the day, which the winners of the Advent calendar competition receive. Your product sponsored specifically for this day can of course be of any size. We will send it to the winners – beautifully wrapped as a gift, of course.
TO THE PRICE LIST

Your Deal Mail entry reaches 15,000 recipients every month


Your ultimate boost for the 4th quarter

If you want to get your business off to a good start at the end of the year, we have just the thing for you: our DEAL MAIL. This newsletter reaches 15,000 potential customers every month who are just waiting to hear about what you have to offer. But it's not just the reach that counts. The timing is perfect, especially during the high-sales Christmas season.

Use DEAL MAIL to deliver exclusive promotions and coupons directly to your target group’s mailbox. More traffic, more sales, without additional effort. Make the 4th quarter your quarter!
The deal email goes out to 15,000 members every month.
Test the Dealmail for 3 months in this Advent marketing package and receive hundreds of website visits from potential customers
TO THE PRICE LIST

Convert website visitors into paying customers


Your complete email marketing system

Don't let your website visitors off the leash and start with the proven most successful advertising channel: EMAIL!

You've spent a lot of money on website traffic, placed ads, posted on social media, done SEO and (for whatever reason) advertised in traditional media... But no one buys in the online shop! Worse still: the visitors disappear, never to be seen again!

You know that you can convert website visitors into customers with email marketing, but this method is time-consuming and you don't really know how to start it yourself?

With “deichweb boost” you get a complete email marketing system - optimized for products and online shops in the hemp industry. Email is the most profitable channel in the marketing mix with an ROI of up to 4000%.
Matthias van den Nieuwendijk was recognized as a Certified Consultant by KlickTipp. This means that the email marketing campaigns set up for you are of particularly high quality.
FOR EMAIL MARKETING
TO THE PRICE LIST

Go viral with product samples


Inspire your ready-to-buy target audience

Imagine being able to put your products directly into the hands of real enthusiasts. This is not just an idea, but a reality with the Hempedelic Goodie Box. This box goes to a hand-picked group of product testers who have to qualify through an interactive game. This means that these people are not average consumers, but rather dedicated fans who are just waiting to be convinced by your product.

And best of all: the goodie box recipients are so excited about the box that many goodie box unpacking ceremonies are photographed. We post the best pictures on Instagram. This means that every single product sample in the goodie box is visible to many thousands of people.

Many companies are already taking part and letting us put their products in the goodie box in order to convince new customers.
The Deal Mail and Goodie Quiz marketing campaigns include a free insert of products. Simply send us up to 100 products per month or the equivalent for months in advance.

Send the goods to:
FORMAT Promotion GmbH
Attn: Matthias van den Nieuwendijk
Holstenstrasse 103
22767 Hamburg
You have the opportunity to have us place 100 products, product samples or merch items in the goodie box every month. The Goodie Box goes to true hemp enthusiasts who are eager to get to know new products.

  MINI BASIC PROFESSIONAL MASTER
DEAL MAIL
 Monthly newsletter with excellent click-through rate
Push your business with up to more than 300 clicks/month for your listing
Range
monthly to all members
Monthly email with your offer
Example of a deal email 		3 months within a 100km radius of the store or 1 month throughout Germany * 12 months within a 100km radius of the store or 4 months throughout Germany * 12 month term
throughout Germany		 12 month term
throughout Germany
Click performance
How many clicks can you expect per month? 		variable * variable * 150-300 clicks 150-300 clicks
layout
How is the entry displayed? 		depending on booking SHOP ENTRY or REGUARY * depending on booking SHOP ENTRY or REGUARY * REGULAR FEATURED ENTRY
ADVENT CALENDAR
 24 days - Kick start for your business
Brand awareness, product presentation, website traffic, direct sales
Instagram Advent calendar competition
Your business in focus in the Advent calendar
Examples of similar competitions:
Purolyte | medusafilters | RAW | JILTER | Greenhouse 		PART ONE
COMPETITION
WITH MORE SPONSORS		 YES
EXCLUSIVE GAME		 YES
EXCLUSIVE GAME		 YES
EXCLUSIVE GAME
Advent newsletter
once to 15,000 recipients
Send coupons - get website visitors
Invite you to the Advent calendar
Example of an Advent newsletter 		NO NO YES YES
Type of occupancy
With a single seat, you present the only game that day.
COLLECTION PLACE
(Several competitions on this day)		 COLLECTION PLACE
(Several competitions on this day)		 SINGLE PLACE
(only your competition)		 SINGLE PLACE
(only your competition)
Popular days
Booking on Advent weekends, St. Nicholas Day, Christmas Eve or 1st/2nd. December possible?
 		NO NO YES,
WEEKENDS POSSIBLE		 YES,
POSSIBLE ALL DAYS
Optimization coaching
Review and correct campaign performance after the first month of delivery
 		YES YES YES YES
PRODUCT PROMOTION
 Sending product samples to a target group that is ready to buy
Potential customers will learn to love your products and buy them
Product samples in goodie box
Sending product samples or merch in goodie box 		NO up to
400 product samples possible		 up to
1200 product samples possible		 up to
1200 product samples possible
Product samples in dope box
Sending product samples or merch in dope box 		NO NO NO up to
1200 product samples possible
EXCLUSIVE NEWSLETTER
 Your additional channel for special marketing campaigns
More power and sales for product launches and sales campaigns
More individual newsletters
once to 15,000 recipients
Choose a free day of the year and send your offer
Example of an individual newsletter 		NO NO 1x 3x
MAIN SPONSOR
 Special exclusive advertising spaces
Show your market leadership
Main sponsor logos
Your logo in ALL Hempedelic emails from December 1st to 24th. Also in all regular Goodie Game emails
 		NO NO NO YES
CONDITIONS
 MINI BASIC PROFESSIONAL MASTER
Regular price for the package
Total of individual services		 from 450 € 1695 € 5469 € 16167 €
Advent special conditions
Only valid for a short time		 199 €
Subscription **		 790 € 1990 € 4990 €
Black Friday deal
Valid from November 23rd-24th, 2023		 180 €
Subscription **		 630 €
62.8% discount		 1390 €
74.6% discount		 2990 €
81.5% discount
Upgrade: deichweb Boost
Newsletter system for your website
Collect email addresses from website visitors
Convert prospects into customers		 + 1490 €
instead of 1990 €		 + 995 €
instead of 1990 €		 + 995 €
instead of 1990 €		 + 995 €
instead of 1990 €


*
The BASIC package is a special offer for shops. The DEAL MAIL entries are displayed within a 100km radius of the store. This calculation is possible using the zip code provided by members. The local shop is only displayed locally in the SHOP ENTRY display, but in the DEAL MAIL it appears highlighted at the top of the list, true to the motto: "Support your local dealer"
Alternatively, instead of booking the 100km radius entry for 12 months, an entry delivered throughout Germany with a term of 4 months is also possible. However, the positioning in the list is not highlighted like a shop in the Germany-wide display

**
The MINI offer is a subscription model. After 1 month of placement, the subscription can be canceled at the end of the current booking period. With minimal investment, you can find out how Hempedelic Marketing can help you and run your booking period individually.

All prices are exclusive of VAT
Deliveries to: FORMAT Promotion GmbH, Holstenstraße 103, 22767 Hamburg





And now?

Either you call and book the Hempedelic Advent offer or learn more Know effective ways to reach people interested in your products and services and turn this ready-to-buy target group into paying customers. You can find further marketing options below.

The telephone number for bookings is: +49 (0)40 398417-31

Brilliant acquisition of new customers especially for the hemp industry

Optimize your sales process
Turn 15,000 Hempies into your fans and customers
Achieve up to 24x more sales and 28% conversion rate

How Hempedelic Marketing makes your product successful

Welcome to Hempedelic Marketing! We help you to win new customers for your Hemp/Grow product or shop in a playful way. Increase your sales, reach over 15,000 potential customers and create a strong emotional bond with your product.

Use our automated online marketing tricks and product marketing strategies to increase your reach and expand your customer base. With Hempedelic Marketing you get up to 20x better reactions than with conventional social media ads.

At the same time, we offer you the opportunity to contact your prospects in a manner that is secure under data protection law and turn them into loyal fans and customers. Even for products that are banned on conventional advertising platforms, we offer you a solution - without additional advertising costs!

With Hempedelic Marketing you can get real customer voices and use them for your product marketing, send product samples to prospective customers who are willing to buy and thus build a high emotional connection to your products.

With Hempedelic Marketing you are well on your way to increasing your sales and taking your brand to the next level. Try it now and experience the Hempedelic effect!

For a daily updated offer please contact us on +49 40 398417-31 or book one MEETING.
A conversion rate shows how many people reached by an advertising campaign took a desired action. This infographic of a statistic from November 2022 shows how many people click on different advertising media.

SUCCESSFUL WITH HEMPEDELIC MARKETING

MORE SALES

instant sales

Generate instant sales through intelligent communication of offers

multiply customers

Multiplied your existing customer base and increased with it
your turnover

Higher CLV

More sales in the long run
by increase
of the customer lifetime value

MORE CUSTOMERS

15,000 prospects

Reach more than 15,000 potential customers from the Hempedelic community, which is growing fast every day

More website visitors

Receive masses of website visitors from potential new customers with a strong interest in new products

More fans

Generate new customers through
generating a strong
emotional product loyalty

ONLINE MARKETING TRICKS

Create influencers

Create a multitude of
Influencers who love your products
or recommend shop

Direct customer contacts

Use the data protection compliant collection of e-mail contacts of your prospects and turn them into fans and customers

"Forbidden Ads"

Let online ads also be displayed for products that are banned on the advertising portals - without additional advertising costs!

PRODUCT MARKETING

Product samples shipping

Send product samples free of charge to exactly the right prospects who are ready to buy

Automated customer conversations

Communicate the unique selling point (USP)
of your product to thousands of interested parties and keep it that way
very many automated sales pitches

testimonials

Get real customer testimonials that you can use for your product marketing

Up to 20x better reactions than via social media

In the table you can see some of the results of our customers' campaigns compared to other marketing measures for acquiring new customers

STATISTICS


form of advertising reactions or
Click Through Rate
(CTR)
print ads ∅ < 0,1%
Online banners ∅ < 0,1%
Social Media Ads
(statistics)		 1,2% - 1,6%
Hempedelic Goodies DealMail
(Evaluation at the end of November 2022)		 about 6%
Hempedelic Goodies Quiz
(Evaluation at the end of November 2022)		 about 13%
Hempedelic Goodies Registration
(Evaluation at the end of November 2022)		 Ø approx. 17%
max 28%

Facts & figures from the Hempedelic universe

1.5 million emails so far, who playfully build connections to products from our sponsors

269,765 website visitors (https://hempedelic.com/goodies)

89,247 Hempedelic User reach / year

28,886 registrations from participants

14,753 active members/players

2.8 is the multiplication rate of the active players based on recommendations to friends, which can be integrated into the sponsors' mailing list. Our sponsors can therefore increase their active customer list by a factor of 2.8.

7.1 is the recommendation rate per active player, whose friends visit the sponsors page and deal with the products.

This results in about 4.26 million* organically served ads (which are actually subject to the Facebook & Co block) via the accounts of active members.

In order to achieve the best business results for the sponsors of the Hempedelic Goodies, we continuously optimize the performance of the Hempedelic Goodies Marketing System. That is why we are in contact with our customers/sponsors.

Facts and figures from the healthygarden campaign

"It works - creating the campaign was super easy. We now have noticeably more traffic to our website and reach new contacts from the right target group."
...says Dominik Sperling (Managing Director of healthygaerden.de) about the current campaign.

4 out of 5 visitors are new contacts

85%-95% of the participants of the campaigns stay on the side and explore an average of 5.5 - 7 pages on their first visit.

39% of the new contacts visited the page several times

15x better click rates than previously placed online advertising

24x better sales rate than online advertising

The sales rate is 10 times higher if the interested parties are recipients of the in-house newsletter

In order to bind visitors even more strongly to the online shop, we are therefore implementing a campaign together with healthygarden, with which those interested in the Hempedelic Goodies Community are transferred as customers in the existing healthygarden newsletter in accordance with DSGVO.

The Hemp Preferences of the Hempedelic Community

Through a survey in the Goodie Game Community, we can determine exactly who is primarily interested in which hemp topics and control the campaigns accordingly.
Smoking
83,2%
CBD
54,3%
Grow
46,0%
food, cosmetics, etc
33,8%

This is how the Hempedelic Marketing Tools work

VISIT THE INTERACTIVE HEMPEDELIC GOODIE WORLD
Explore Hempedelic's marketing tools in the interactive Hempedelic Goodie World.
Click on the button or the image

Do you want to know how you can benefit your business?

Book an appointment and I'll show you

partner

© FORMAT Promotion GmbH 2024